Does Color Alter Moods & Behaviors?

Color can in fact initiate certain behaviors and feelings in people, but the problem lies in determining which colors evoke which emotions.

• Every culture has a different meaning of color such as Blue in North America may represent masculinity, but in China, Blue may represent femininity.
• Even within the same culture there can be different meanings such as Green in North America may represent both luck and jealousy.
• Some studies show that red stimulates appetite, which is why McDonald’s has utilized so much red within their restaurants and branding.

As you can see, a lot goes into choosing just the right color to convey a message or feeling about a product. But, much more goes into how to actually achieve that color. Americhem has the expertise and knowledge behind the science that goes into developing the perfect color.